- How did 2014 go for you, and how did it compare to previous years?
We had to work harder to get students. We are increasing our marketing efforts in all areas, specially in social marketing and we are seeing results. It was a challenging year as there are so many new competitors in our market. However, I’m confident that our marketing efforts will be a success because I know that we are offering a high quality product at a good price and that we have a reputation of being a quality school that is owned and operated by its founders.
- What developments do you expect in 2015?
We continue to expand our marketing efforts in order to compete and we are seeing results already from these expanded efforts in all areas. The number of school groups (age range 14 to 16) is increasing. On the other side we have more and more 50+ students in our adult courses. And also the long-term enrollments are increasing again, especially from Japan.
- Anything new this year?
We have added more DELE Preparation courses to our curriculum as a response to many students now opting to take these exams at our school. We have added more course dates to our Teacher Training programme and completely revised and updated the curriculum. We have made these changes in response to an increasing demand, basically from teachers who are applying for Erasmus+ funding.
- Where do the majority of your students come from?
- What are your most popular student activities at your school?
Many of our students book our Spanish and Culture courses, such us Spanish and Flamenco, Tango, Yoga, Photo walks, cooking, horse riding, rock climbing, hiking and scuba diving.
- What makes your destination special for your students?
Granada is one of the most fascinating cities in southern Spain. It is also an important University town with almost 300,000 inhabitants and more than 60,000 students. With its world-famous Alhambra, rich culture and lively nightlife, it is the ideal place for both studying and taking a holiday. You can enjoy the Mediterranean coast or participate in winter sports,horse-riding or trekking in the Sierra Nevada National Park. You can watch gypsy flamenco in Sacromonte or dance salsa and tango in one of Granada’s many exciting bars. You can visit the Arabic baths or stroll through the narrow streets of the old Moorish quarter of the Albaicín.
- 3 things that make your Spanish language school special for your students?
The quality of instruction: small classes and excellent teachers.
The friendly and welcoming staff.
The overall experience of classes plus accommodation plus activities.
Margret Fortmann from Escuela Montalban – TANDEM Granada: www.escuela-montalban.com